Keeping flowers, and their website, fresh.


Floralife is the global leader in cut flower care and handling products. They approached Annex to restructure their online resources for care and handling from field to vase.

Annex helped the company restructure the information architecture for their Flower Care and Handling website section. Their business to business sales process required getting resources in the hands of their customer at any stage of the flower supply chain. Annex built a new platform inside of an existing design to improve navigation, user experience, and mobile optimization.

In the first three months after launching the new section, traffic is up more than 80% contributing to a more than 135% increase in engagement.

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